When we listen to politicians campaigning, are we really listening? Do we understand not only what they are saying but how they are using the language and why? Manifestos are full of appeals to individuals’ emotions, political speech is riddled with metaphors, soundbites, repetition, persuation and imperative commands. Pronouns like ‘our’ or ‘we’ are very often exploited to denote shared commitment and responsibility, but very few times to share credit. All to cause maximum impact on the audience... Read More
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